http://www.garethwrice.com Gareth W. Rice • Work Archive Tue, 03 Apr 2012 09:11:19 +0000 http://www.garethwrice.com en http://www.garethwrice.com/DUST-LOGIC http://www.garethwrice.com/following/garethwrice.com/DUST-LOGIC Tue, 03 Apr 2012 09:11:19 +0000 Gareth W. Rice • Work Archive 3132337 This is the last project I completed in Amsterdam. A collaboration between Zach Watkins (writer and copywriter at W+K Amsterdam) and myself. We decided to self publish a series of his rather brilliant short stories. It took eight months, and this is the result, 'Dust Logic'. Thank you Jesus Gollonet, the genius behind the particle coding on the cover. We are looking for a larger distributor / publisher, please get in touch. <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload41.cargocollective.com/1/0/182/3132337/DLCover_1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLCover_1_o.jpg" data-mid="16005392" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLCover_2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLCover_2_o.jpg" data-mid="16005393" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLCover_3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLCover_3_o.jpg" data-mid="16005395" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_1_o.jpg" data-mid="16005400" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_2_o.jpg" data-mid="16005404" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_3_o.jpg" data-mid="16005409" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_4_o.jpg" data-mid="16005414" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_5.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLSpreads_5_o.jpg" data-mid="16005422" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_1.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_1_o.jpg" data-mid="16005425" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_2.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_2_o.jpg" data-mid="16005429" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_3.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_3_o.jpg" data-mid="16005436" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_4.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_4_o.jpg" data-mid="16005455" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_5.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_5_o.jpg" data-mid="16005459" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_6.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_6_o.jpg" data-mid="16005464" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_7.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_7_o.jpg" data-mid="16005469" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_8.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_8_o.jpg" data-mid="16005477" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_9.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_9_o.jpg" data-mid="16005483" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_10.jpg" width="670" height="497" width_o="670" height_o="497" src_o="http://payload41.cargocollective.com/1/0/182/3132337/DLScans_10_o.jpg" data-mid="16005488" border="0" align="left"/> This is the last project I completed in Amsterdam. A collaboration between Zach Watkins (writer and copywriter at W+K Amsterdam) and myself. We decided to self... http://www.garethwrice.com/Kamyra http://www.garethwrice.com/following/garethwrice.com/Kamyra Wed, 21 Mar 2012 18:28:12 +0000 Gareth W. Rice • Work Archive 2853941 Identity and press shoot for Kamyra, an Amsterdam based jazz and soul vocalist. The microphone was an appropriate choice of icon to represent her craft. <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_logo3.png" width="670" height="348" width_o="670" height_o="348" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_logo3_o.png" data-mid="14552949" border="0" align="left"/> <img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_1.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_1_o.jpg" data-mid="14507566" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_o.jpg" data-mid="14507569" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_3.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_3_o.jpg" data-mid="14507575" border="0" align="left"/> Press Shoot <img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_1_o.jpg" data-mid="14507580" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_2_o.jpg" data-mid="14507592" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_3_o.jpg" data-mid="14507594" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_4.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload27.cargocollective.com/1/0/182/2853941/Kamyra_2_4_o.jpg" data-mid="14507596" border="0" align="left"/> Identity and press shoot for Kamyra, an Amsterdam based jazz and soul vocalist. The microphone was an appropriate choice of icon to represent her craft. ... http://www.garethwrice.com/Heineken-The-Date http://www.garethwrice.com/following/garethwrice.com/Heineken-The-Date Wed, 21 Mar 2012 03:06:58 +0000 Gareth W. Rice • Work Archive 3048802 OOH campaign for the release of ‘The Date’ Heineken global brand TVC. Illustration: Jeff Wack <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload37.cargocollective.com/1/0/182/3048802/HNKDATE_1.jpg" width="669" height="334" width_o="669" height_o="334" src_o="http://payload37.cargocollective.com/1/0/182/3048802/HNKDATE_1_o.jpg" data-mid="15546940" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/0/182/3048802/HNKDATE_2.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload37.cargocollective.com/1/0/182/3048802/HNKDATE_2_o.jpg" data-mid="15546943" border="0" align="left"/> OOH campaign for the release of ‘The Date’ Heineken global brand TVC. Illustration: Jeff Wack http://www.garethwrice.com/K-Swiss-Apparel http://www.garethwrice.com/following/garethwrice.com/K-Swiss-Apparel Sat, 10 Mar 2012 12:15:28 +0000 Gareth W. Rice • Work Archive 1558 Art Direction of photo shoot. The Campaign was used throughout Asia. <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload.cargocollective.com/1/0/182/1558/ksa_01.jpg" width="670" height="626" width_o="920" height_o="860" src_o="http://payload.cargocollective.com/1/0/182/1558/ksa_01_o.jpg" data-mid="3808855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1558/ksa_02.jpg" width="670" height="626" width_o="920" height_o="860" src_o="http://payload.cargocollective.com/1/0/182/1558/ksa_02_o.jpg" data-mid="3808857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1558/ksa_03.jpg" width="670" height="626" width_o="920" height_o="860" src_o="http://payload.cargocollective.com/1/0/182/1558/ksa_03_o.jpg" data-mid="3808860" border="0" align="left"/> Art Direction of photo shoot. The Campaign was used throughout Asia. http://www.garethwrice.com/Heineken-Music http://www.garethwrice.com/following/garethwrice.com/Heineken-Music Sat, 03 Mar 2012 11:55:41 +0000 Gareth W. Rice • Work Archive 2856185 Identity system for Heineken’s global music initiative. Produced while at W+K Amsterdam. <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS_1.jpg" width="670" height="473" width_o="670" height_o="473" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS_1_o.jpg" data-mid="14518134" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS_2.jpg" width="670" height="473" width_o="670" height_o="473" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS_2_o.jpg" data-mid="14518139" border="0" align="left"/> Proposed Festival Signage <img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS2_1.jpg" width="670" height="943" width_o="670" height_o="943" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS2_1_o.jpg" data-mid="14518148" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS2_2.jpg" width="670" height="943" width_o="670" height_o="943" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS2_2_o.jpg" data-mid="14518149" border="0" align="left"/> Proposed Festival Pop Up Bar <img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS3_1.jpg" width="670" height="389" width_o="670" height_o="389" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS3_1_o.jpg" data-mid="14518172" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS3_2.jpg" width="670" height="389" width_o="670" height_o="389" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS3_2_o.jpg" data-mid="14518173" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS3_3.jpg" width="670" height="389" width_o="670" height_o="389" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS3_3_o.jpg" data-mid="14518174" border="0" align="left"/> Mechandise and Interactive Concepts <img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_1.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_1_o.jpg" data-mid="14518197" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_2.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_2_o.jpg" data-mid="14518200" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_3.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_3_o.jpg" data-mid="14518201" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_4.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload27.cargocollective.com/1/0/182/2856185/HNKMUS4_4_o.jpg" data-mid="14518203" border="0" align="left"/> Identity system for Heineken’s global music initiative. Produced while at W+K Amsterdam. Proposed Festival Signage Proposed Festival Pop Up Bar ... http://www.garethwrice.com/Ouroboros http://www.garethwrice.com/following/garethwrice.com/Ouroboros Sat, 03 Mar 2012 11:55:39 +0000 Gareth W. Rice • Work Archive 1155563 Series of self referencing work linked to life cycles, and repetition, <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_2_2.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_2_2_o.png" data-mid="14516329" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_1.jpg" width="670" height="1018" width_o="670" height_o="1018" src_o="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_1_o.jpg" data-mid="17339755" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_1.2.jpg" width="670" height="1018" width_o="670" height_o="1018" src_o="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_1.2_o.jpg" data-mid="17339758" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_3.png" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_3_o.png" data-mid="12660393" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_4.png" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_4_o.png" data-mid="12660401" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_5.png" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/182/1155563/ouroboros_5_o.png" data-mid="12660407" border="0" align="left"/> Series of self referencing work linked to life cycles, and repetition, http://www.garethwrice.com/Nike-Mavericks-NBA-Win http://www.garethwrice.com/following/garethwrice.com/Nike-Mavericks-NBA-Win Sat, 03 Mar 2012 11:55:37 +0000 Gareth W. Rice • Work Archive 2862824 Print campaign, for the Dallas Mavericks win in the NBA championship. We created a ‘New state of Dirkland’ in honour of Dirk Nowitzki, the Finals MVP. Produced while at W+K Amsterdam. <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload28.cargocollective.com/1/0/182/2862824/Dirk_3.png" width="670" height="621" width_o="670" height_o="621" src_o="http://payload28.cargocollective.com/1/0/182/2862824/Dirk_3_o.png" data-mid="14931040" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/182/2862824/Dirk_4.png" width="670" height="621" width_o="670" height_o="621" src_o="http://payload28.cargocollective.com/1/0/182/2862824/Dirk_4_o.png" data-mid="14931048" border="0" align="left"/> <img src="http://payload28.cargocollective.com/1/0/182/2862824/Dirk_5.png" width="670" height="883" width_o="670" height_o="883" src_o="http://payload28.cargocollective.com/1/0/182/2862824/Dirk_5_o.png" data-mid="14939277" border="0" align="left"/> Print campaign, for the Dallas Mavericks win in the NBA championship. We created a ‘New state of Dirkland’ in honour of Dirk Nowitzki, the Finals MVP. Produced... http://www.garethwrice.com/Nike-Zenit-St-Petersburg http://www.garethwrice.com/following/garethwrice.com/Nike-Zenit-St-Petersburg Sat, 03 Mar 2012 11:55:36 +0000 Gareth W. Rice • Work Archive 2893878 ‘L 2’ or ‘Lost 2’. Post a championship winning Russian season, Zenit had a near perfect record. The Proposed campaign served as a challenge for the team to take their near perfect record and make it perfect. Produced while at W+K Amsterdam. <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload29.cargocollective.com/1/0/182/2893878/Zenit_3.jpg" width="670" height="944" width_o="670" height_o="944" src_o="http://payload29.cargocollective.com/1/0/182/2893878/Zenit_3_o.jpg" data-mid="14979621" border="0" align="left"/><img src="http://payload29.cargocollective.com/1/0/182/2893878/Zenit_2.jpg" width="670" height="937" width_o="670" height_o="937" src_o="http://payload29.cargocollective.com/1/0/182/2893878/Zenit_2_o.jpg" data-mid="14718684" border="0" align="left"/> ‘L 2’ or ‘Lost 2’. Post a championship winning Russian season, Zenit had a near perfect record. The Proposed campaign served as a challenge for the team to... http://www.garethwrice.com/Prime-TV http://www.garethwrice.com/following/garethwrice.com/Prime-TV Thu, 07 Jul 2011 17:16:08 +0000 Gareth W. Rice • Work Archive 1605 Art direction and design for New Zealand Broadcaster. The brief was to create a visual brand identity for Prime TV, based around the line ‘Not Your Usual’. The print advertising was shot in a miniature set, with visual cues from the shows. All the components are in situ, including hand typeset laser cut type. Creative Directors Billy McQueen, Chris Schofield <img src="http://i.imgur.com/aeNve.png"/> <img src="http://payload.cargocollective.com/1/0/182/1605/prime_01.jpg" width="670" height="476" width_o="920" height_o="654" src_o="http://payload.cargocollective.com/1/0/182/1605/prime_01_o.jpg" data-mid="3839837" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1605/prime_02.jpg" width="670" height="476" width_o="920" height_o="654" src_o="http://payload.cargocollective.com/1/0/182/1605/prime_02_o.jpg" data-mid="3839839" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1605/prime_05.jpg" width="670" height="828" width_o="670" height_o="828" src_o="http://payload.cargocollective.com/1/0/182/1605/prime_05_o.jpg" data-mid="8342186" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1605/prime_03.jpg" width="670" height="476" width_o="920" height_o="654" src_o="http://payload.cargocollective.com/1/0/182/1605/prime_03_o.jpg" data-mid="3839849" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/182/1605/prime_04.jpg" width="670" height="476" width_o="920" height_o="654" src_o="http://payload.cargocollective.com/1/0/182/1605/prime_04_o.jpg" data-mid="3839853" border="0" align="left"/> Art direction and design for New Zealand Broadcaster. The brief was to create a visual brand identity for Prime TV, based around the line ‘Not Your Usual’. The... http://www.garethwrice.com/Semi-Permanent-Submissions http://www.garethwrice.com/following/garethwrice.com/Semi-Permanent-Submissions Sun, 19 Jun 2011 12:06:46 +0000 Gareth W. Rice • Work Archive 807928 These are design pieces feature in firstly the Semi-Permanent 2009 Second Edition, and then the 2010 First Edition <img src="http://i.imgur.com/aeNve.png"/> Semi-Permanent 2009 Second Edition <img src="http://payload.cargocollective.com/1/0/182/807928/semi_01.jpg" width="670" height="626" width_o="920" height_o="860" src_o="http://payload.cargocollective.com/1/0/182/807928/semi_01_o.jpg" data-mid="3839975" border="0" align="left"/> Semi-Permanent 2010 First Edition <img src="http://payload.cargocollective.com/1/0/182/807928/semi_02.jpg" width="670" height="626" width_o="920" height_o="860" src_o="http://payload.cargocollective.com/1/0/182/807928/semi_02_o.jpg" data-mid="3839976" border="0" align="left"/> Available at Semi-Permanent These are design pieces feature in firstly the Semi-Permanent 2009 Second Edition, and then the 2010 First Edition Semi-Permanent 2009 Second Edition ...